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Heinz & The UX Ability

Tags > Advertising | Campaing | 2023

Imagine: you're enjoying your delicious fries with ketchup, but when it comes to squeezing the sauce out, the packaging just isn't helpful. This is a real challenge for those seeking convenience and flavor in their meals, but with the help of iconic Design Works, Heinz found the solution to this problem: a ketchup package that ensures a unique and advantageous experience for the consumer. Want to know more about how Heinz combined design and flavor? Check it out and see how Design can make a difference in your life.

With a brush in hand and a blank canvas, Edward Ruscha was ready to create 'Ketchup'. What can a designer do with a computer? Here, you can find the complete methodology, the solution devised by me, and the entire creative process.

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